Vizora - Virtual Try On for Jewelry
Contribution Areas
Product overview and market positioning
Vizora is a plug and play virtual try on app that lets shoppers see fine jewelry on their own hand in real time or on an uploaded photo. It is a dual sided product. On the B2B side it helps jewelry brands on Shopify and WooCommerce add an immersive try on layer without building custom AR tools. On the B2C side it reduces hesitation in the buying journey by giving customers a realistic preview of ring style and metal on their own skin tone and hand shape.
Core problem for shoppers and jewellers
High value jewelry purchases suffer from low confidence online. Shoppers find it hard to judge scale, proportion, and metal color from static product photos. Early feedback on the first try on interface showed that the experience felt cluttered and feature heavy.
Full screen camera on desktop, multiple configuration controls, and two separate modes made the interaction model complex. The main decision moment, seeing the right ring on the right hand, was hidden behind UI noise. Brands needed a higher quality experience that felt premium, quick to understand, and easy to adopt.
Product goals and my role
The primary goal was to design a focused try on flow that increased trust and reduced friction in the conversion funnel while staying simple to integrate for global brands. I led the UX from discovery to launch. I gathered reviews from clients and merchants, analysed support tickets and demo feedback, defined the UX problems, and translated them into a clear product direction.
I worked hands on on information architecture, interaction patterns, and UI design while guiding another designer on visual execution. I collaborated daily with developers, reviewed staging builds, wrote implementation notes, and tested the experience across devices before sign off.
First release as a feature heavy prototype
The first public build shipped as a rich prototype. The desktop layout used a full screen camera with a dense control panel. Users could change ring style, metal, diamond shape, and carat in the same view and switch between camera mode and studio mode to see rendered rings.
From a feature checklist perspective the product looked powerful, but UX testing showed cognitive overload. People spent time decoding the interface instead of focusing on how the ring looked on their hand. Important actions like capturing an image or switching fingers were not visually prioritised. This shaped the decision to move towards a leaner interaction model.
Redesigned release with a focused, conversion oriented experience
In the next release I restructured the experience around a single question: “Does this ring look good on my hand”. The interface keeps only the controls that influence this decision. Ring style and metal are the primary choices. Diamond shape and carat were removed from the live try on flow because users rarely touched them in testing and they added complexity without helping the visual decision.
On desktop the camera now occupies half the screen which gives a clearer composition and more space for structured controls. I introduced an upload image option so users can try rings on their own hand photo, which is valuable for slower, more considered purchases like engagement rings.
On mobile the layout was refined for thumb reach, with a clear hierarchy between camera, ring selection, and secondary actions such as save or share. Microcopy and onboarding prompts were rewritten to explain in plain language how to position the hand and switch fingers.
Outcomes and impact for B2B and B2C users
The redesigned Vizora experience feels lighter and more focused while still delivering a realistic AR preview. For end users this means fewer decisions to make, a shorter path from curiosity to visual confirmation, and a more premium interaction that matches the price point of fine jewelry. For merchants and brands Vizora is now easier to present in demos and sales calls as a clear value add in their e-commerce stack.
The cleaner UI and realistic compositing differentiate it from competing try on tools, which often rely on generic hands or busy controls. As a result the app positions the company as a specialist in jewelry experience design and increases its potential to attract more B2B clients who want a reliable, conversion oriented virtual try on solution.