Bon Gioielli — Landing Page Experience Design
Contribution Areas
Project Overview and My Role
Bon Gioielli is an Italian fine jewelry brand offering engagement rings, wedding rings, diamonds, and fine jewelry. The scope of this project focused on designing multiple high-intent landing pages rather than a single homepage. Each page needed to balance visual elegance with commercial clarity, supporting both brand positioning and direct product discovery.
I designed all major landing pages for the brand, including engagement rings, wedding rings, diamonds, and fine jewelry, along with event pages, the About page, and education content. The work focused entirely on front-end UI and experience design, with layouts tailored to conversion, storytelling, and clarity.
Engagement and Diamonds Landing Pages
The engagement ring and diamond landing pages were designed to act as focused entry points into high-intent shopping journeys. Instead of generic category layouts, each page uses strong visual hierarchy, curated product sections, and clear messaging to guide users toward exploration.
Imagery, spacing, and content order were carefully structured so users understand the value proposition quickly, while still encouraging deeper browsing into product listings and detail pages.
Wedding and Fine Jewelry Landing Pages
The wedding ring and fine jewelry pages required a slightly different tone, emphasizing variety, craftsmanship, and style discovery. The layouts highlight collections visually while keeping navigation simple and distraction-free.
Each page is designed to feel refined and editorial, while still functioning as a clear commercial landing page that supports browsing, comparison, and product selection.
Events, About, and Education Pages
Event pages were designed to showcase Bon Gioielli’s presence at international jewelry events, reinforcing credibility and global brand presence. The About page communicates the brand story and values in a structured, readable format, while education pages simplify complex jewelry concepts to support confident buying.
Together, these pages strengthen trust and support the commercial pages by addressing questions users typically have before making high-value purchases.
Impact on Visibility, and Sales
The landing pages were structured with clear content hierarchy, search intent alignment, and keyword-focused sections to support discoverability alongside conversion. Category pages for engagement rings, diamonds, and fine jewelry became consistent organic entry points, especially within the Italian market.
By combining visual clarity with keyword-aware content, the pages continue to attract steady organic traffic for high-intent jewelry searches. This validates the page architecture, content depth, and layout decisions made early in the brand’s growth phase, supporting both visibility and purchase-driven user journeys.